Molly Buccini

Tag: branding

  • Designing for Lofty Heights

    Designing for Lofty Heights

    MY GO AT TORONTO BLUE JAYS’ CITY CONNECT


    Graphic designers are visionaries, we want the best, no matter how unrealistic it may be. I will likely never be the graphic designer for the Toronto Blue Jays, but that doesn’t mean I can’t design my ideal City Connect uniform that’s better than the one we got…

    JERSEY

    Snow Warning… Because this is Canada/Toronto, people!

    CAP
    DECORATIVE ELEMENT
    NUMBERS
    LOGO GRAPHIC

    I originally drew the logo with a calligraphy brush native to Adobe Illustrator. Then, I cleaned the lines up by hand. Look at how many anchor points I got rid of in the process!

    BEFORE
    AFTER (FINAL)
  • Building the Brand

    Building the Brand

    My new brand is built on sophistication and enduring style. See it unveiled!

    I worked with different fonts, seeking a refined, yet memorable wordmark logo to represent my identity as a designer. Although I liked certain options from a design perspective, I didn’t feel like they’d be adaptable.

    I returned to this set of concepts incidentally, and knew I wanted to restructure the logo using this font. It was exactly what I’d been looking for.