WHAT’S IN A LOGO?
From 2021 to 2024, I was a student at Algonquin College’s Graphic Design program. This was my first foray into the field: before then, I was a traditional artist, with very little knowledge of Photoshop. But how much has changed since then? I’ve gotten to lead professional projects and have refined my style and aesthetic sense.
CALYPSO REBRAND – 2022
For this assignment, I rebranded Calypso Waterpark in Limoges, Ontario. I personalized the Calypso figure, a water goddess, taking from Roman portraiture.
CALYPSO – 2026
I gave the water goddess a much-needed touch up! This redesign encompasses everything I have honed over the past four years: selecting colours, creating fluid lines and shape language, understanding target audience and concept. Everything is a little tightened up, and the new shape, a circle with a three-quartered band, creates a sense of dynamism.
The Orange Monkey – 2022
This was my first major project, a logo rebrand that included two presented options and a branding guidelines booklet. I designed a monkey graphic (top) and a crest (bottom) the latter which I ended up selecting.
The Orange Monkey – 2026
It seems that when I go back to school projects, often I end up liking design B or C over the one I ended up pursuing – go figure! I can’t help but love this cute little monkey; it has elements of pixel design and chunky 1970s retrofuturism. More than any redesign, this one is all about the fine details: aligning key elements to create harmony.
ClownCon – 2022
Here’s a concept where I got to be creative. I created event design for a made-up clown convention, featuring some of my favourite illustrative work. However, the logo was designed as an afterthought; it’s very possible that I made it in less than a minute.
ClownCon – 2026
Recently I’ve been playing with Illustrator’s 3D raster effects. While there’s clear limitations, the inflate feature allows me to create text that looks like balloons. Ergo…
Molly Buccini 